The latest iteration of the Beyond Burger, made with avocado oil and 20% less sodiumBeyond Meat is launching a new version of its plant-based burger in grocery stores this spring, betting that an even healthier version of its burgers will lure back consumers.
The plant-based meat category, once buzzy, has lost consumers' interest.
Retail sales of meat alternatives had fallen 33.6% compared with a year ago as of Jan. 28, according to Circana data.
"For the last several years, there have been a combination of campaigns and other efforts to try to poison the well, regarding the health benefits of plant-based meat," Brown said.
Critics have attacked plant-based meat from Beyond and its rivals as processed and full of chemicals.
Persons:
Ethan Brown, Brown, we've, Critics, — Kate Rogers
Organizations:
CNBC, Stanford University School of Medicine